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Continue reading →: Are You Taking Yourself Seriously When it Comes to Your Holistic Therapy Business?While I run a holistic and complementary therapy business, first and foremost, I’m a small self-employed business owner. To grow my business, I need to take myself seriously – doing the things that other small business owners do. And this means tracking sales and appointment numbers.
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Continue reading →: Marketing for Holistic Therapists in 2025: Small Steps to Big Results2024 wasn’t my strongest year, health-wise or business-wise. With less energy to actively market my holistic therapy business, I noticed a visible dip in client numbers. It was a tough pill to swallow but reinforced a hard truth: consistent marketing works. Without it, even the most dedicated practitioner can see…
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Continue reading →: ‘Tis the season for gift vouchers!Love ’em or hate ’em Christmas is the time for gift vouchers, so here’s my top 5 tips for selling gift vouchers this festive season: 1. Include a reference number A reference number makes your life that bit easier. I tend to use the purchasers initials plus the expiry date,…
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Continue reading →: Marketing: Are you mixing it up?Marketing has become pretty much synonymous with the idea of promotion, and so when people talk about their marketing (or their ‘marketing mix’) very often all they’re referring to is how they use a variety of promotional tools, e.g., Facebook, Instagram, leaflets, website etc. But marketing is much more than this. It’s actually:…
Hello! I’m Sarah, a holistic and complementary therapist from Bury St Edmunds, Suffolk. Welcome to my business diary – a monthly-ish affair where I focus on marketing, but might chuck a few other things that I’m working on to help grow my business and manage the mental load of being a small business owner.
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The Business Diary of a Holistic Therapist 