‘Tis the season for gift vouchers!

Love ’em or hate ’em Christmas is the time for gift vouchers, so here’s my top 5 tips for selling gift vouchers this festive season:

1. Include a reference number

A reference number makes your life that bit easier. I tend to use the purchasers initials plus the expiry date, e.g. SW250625. However you want to do it, record this along with the value and the amount so you can keep track of when vouchers have been used – or have expired.

2. Include an expiration date

Make sure you have an expiration date on each gift voucher otherwise they, technically, last forever! Where the voucher is for a 30 minute treatments I have 3 month expiry date and for 60 minutes and above I give 6 months. And please, stick to those expiry dates – Marks and Spencers don’t offer an extension on gift vouchers, so why should you?

3. Include terms and conditions

As well as an expiration date, the other key things you need to include with all voucher purchases are your terms and conditions. These are mine, which you are more than welcome to use/adapt:

Vouchers not used within the time period specified will thereafter be null and void with no entitlement to refund or exchange.
It is not possible to extend voucher validity beyond the stated time period.
The voucher reference number must be quoted at the time of booking.
Vouchers cannot be exchanged for cash.
Vouchers are non-transferable, non-refundable and non-replaceable.
All bookings made with a voucher are booked for the recipient at a time that is mutually agreed and subject to my cancellation policy which is as follows: I know you will appreciate my time is my business and late cancellations and no-show’s really do affect my income. If you need to cancel or reschedule at least 48 hours notice is required to avoid up to 100% of the schedule treatment costs being incurred. In the event of a no-show 100% of the treatment cost with be incurred. By booking an appointment you agree to this cancellation policy.
As per my cancellation policy your voucher will be taken as payment in the event of a no-show / late cancellation.

I have my terms and conditions on my website, as a link on the voucher itself, and where it’s an e-Voucher I also send a copy of the terms and conditions at the same time as the voucher. Online purchasers have to accept the voucher terms and conditions before proceeding to payment.

4. Make them easy to buy

It’s always good to have physical vouchers that clients can purchase, but we’re living in an online society so make sure you are also able to sell e-Vouchers. My clients can purchase eVouchers via my online booking system but if you don’t have one you can use a free design app like Canva to easily design one; follow this link to see an example of a voucher created on Canva.

Having eVouchers also means you’re perfectly positioned to help those people who are looking for a last minute thoughtful gift!

5. Advertise them!

Include links on your website and your social media – let people know you sell gift vouchers, tell them why a gift voucher makes a great gift, and make it super easy for someone to buy on! I popped my first gift voucher post up on Instagram yesterday – as always please feel free to copy the caption if you think it works for you and your therapy business.

Have a great week, Sarah x

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