So what’s this all about? The business diary of a holistic therapist. Well, pretty much what it says it is – my business diary. How I run my business. Things I do to run my business. What it’s like to run my business.
Who’s it for? Hmmm, primarily me, but you too if you find it useful.
Why am you writing it? Because my head is always full of my business…I live and breathe it to the extent that’s often all I do, live and breathe it. I don’t often get down to doing everything I’m thinking of while I’m living and breathing it – and when I do it’s often for other people, not myself. So this is for me. To track my progress, to ask myself the questions, to do the actions, to evaluate the results. It’s a little bit of accountability, it’s a little bit of self-reflection, it’s a little bit of evaluation, it’s a chance to verbally bang my head against a brick wall when life seems to be going awry, and verbally pat myself on the back when things go right.
Hmm, isn’t that a bit self-indulgent? No. I’m a sole trader, a single therapist, I work alone. It’s often hard to meet with other therapists and talk about my crap times or blow my own trumpet. And, I do a bit of business mentoring – or did – it’s kind of not the done thing to talk about how shit stuff is when you’re supposed to be selling your business skills. But I’ve had enough of all the bullshit, so this is my chance to be free in my own safety net of a world…if people want to come along for the read and either say ‘oh thank god, me too’ or poke fun of me then really that’s up to them. I’m 52. I’m past caring in many ways.
So, what’s the plan then? Well, I’ll be honest. I’ve just started reading Atomic Habits. The chances are I might not get past where I’ve read, but I’ve got to the bit about systems and I’ve realised my systems are crap…they’re wolly, not at all business like, so the plan is really to address my systems one by one. To see where they can be improved (if you’ve read the book you’ll know it’s all about that 1%), how I can improve them, and what the result is. I’m thinking I might address my systems one by one – trying to pace myself so I don’t fall at the first hurdle – and report back. Off we go…
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